Posts Tagged ‘church marketing’

Protecting Your Ministry From Brand Damage

Friday, July 9th, 2010

Protecting Your Ministry from Brand Damage from Janice Johnson on Vimeo.

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A Ministry Lesson from the 4th Fireworks Celebration

Wednesday, July 7th, 2010

I spent my Independence Day in my hometown of Savannah, GA with my extended family. Wow, it really was amazing. While I had spent time with these same people I had known all my life, something seemed apparent that this gathering was different from all those previous. This year as we gathered together for the purpose of having fun and visiting with one another, we were all decked out in our matching family reunion style t-shirts. Was that some of the excitement I was feeling, that we were calling it a “Family Reunion”, hence the matching t-shirts. This year was also different because we decided to get into the mix of things. Previous years we had just enjoyed the fireworks from our strategic vantage point at our home, avoiding the traffic, jaywalkers and crowds of families all making their way to an up- close and personal firework experience. Was this change in venue cause for my excitement? This year we planned as our culminating event – a group trip to River Street in downtown Savannah, to enjoy the fireworks. Even the excursion itself was exciting. Yes there was the anticipated bumper to bumper traffic, hordes of jaywalkers, and multitudes of families all headed to witness a series of colorful loud mid-air gunpowder triggered explosions. In the midst of all of this my heart was racing; and I was just as giddy as my “3 almost 4 year old” nephew, as he would readily tell anyone brave enough to ask his age. Again I wondered why after years of witnessing fireworks and years of experiencing my family, why am I just as excited as ever; and perhaps even more so? I mean I have been to downtown Savannah before, seen fireworks before and spent time with my family before. Did I perhaps expect some new dazzling firework display? And then it hit me! My excitement wasn’t because it was my first experience. My excitement was a contagion I had contracted from those amongst us who “were” experiencing all this for the first time! I was so excited because excitement is contagious and I had caught it! Although I wasn’t new to the experience, there were several among us who were. My cousins immediate families had expanded over the years as had mine. And I found myself caught up in the wonder that they were about to experience. Newcomers have that affect. Newcomers can make the routine and mundane as exciting and explosive as a Fourth of July celebration, simply because they’ve never seen it or heard it before. The excitement of a newcomer is contagious. Could this be an answer for those finding their ministry or business in a rut? Consider inviting someone new into your organization. Newcomers can make the familiar and routine, exciting and new!

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“Um…WAIT, let me check just one more thing.”

Wednesday, March 10th, 2010

You have been selected to run in the most important race of your entire athletic career. Your country is calling you to represent it in the 2010 Summer Olympics. What a tremendous opportunity that now awaits you. You have been preparing for such a task your entire life. You ran in many marathons, trained with the best athletes, as a matter of fact you were selected by your peers as the most likely to win All- American track and field. Though, you would never admit it publicly, even with all that training and practice you never really expected to run in a race THIS big. But why not? Why didn’t you expect it?

I’ll tell you why. You have to tweak just one more thing. You have one more stride you need to perfect. One more set of lunges to prepare your quads. One more run around the track to make sure your breathing is paced. I mean, let’s face it, if you are going to do it, you better do it right! Right? It’s precisely this sort of thinking that keeps many of us stifled in our progress, hindered in our pursuits, stuck in our tracks. Stagnation is the lifestyle a serial perfectionist. Don’t allow your quest for perfection to cause you to miss the most important moment of your life…NOW. Live, pursue, embrace your now. Tell me, what is your NOW? How are living it?

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